Counterfeiting accounts for a shortfall of €83 billion for luxury brands out of a €220 billion market.
The luxury industry relies largely on the brand image, renown and the quality of its products. Counterfeiting, theft and fencing pose a major threat to this industry. To be legitimate a luxury brand has to ensure the authenticity of its products to its customers.
Certain luxury goods tend to appreciate in value, the challenge for the luxury industry is to continue to track its products once they are sold in order to keep control over its brand image.
Katena blockchain certifies the products authenticity.
Certification fights against fraud and counterfeiting. The registration of certificates in the Katena blockchain guarantees the authenticity of the products along with the products origins and lifecycle, offering thus a new experience to customers, full transparency on the origin and the quality of the products for a greater trust in the brands.
In case of a resale, informations on the product lifecycle such as the date of production, the date of purchase or the overall state of the product are key data to justify the price and the buying decision of a valuable good.
Provide consumers with a guarantee of the authenticity and the quality of the product to uphold legitimacy and a luxurious image.
Leave an unalterable record of everyone’s actions and inform every stakeholders in the industry.
Confirm the exact time of the blockchain certification in order to retrieve dated data and provide certainty about the design and the lifecycle of the product.
Check the quality and the truthfulness of information across the whole value chain and react in real time should an incident occur.
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At Adameo, we chose to build a strategic partnership with Transchain, because we are convinced the Blockchain as a Service is the only implementation allowing the interoperability of information systems between the Supply Chain professionals.
Our collaboration with Transchain has showcased the utility and the ease of use for SME of Katena, a reliable and operational solution allowing to choose to track products by batches, sets or types
Katena: Transchain blockchain is an original solution providing an innovative approach which is both well defined, technically accurate and clearly targeted.
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